BRAND GUIDE

Branding is important. It visually unifies our local churches, districts, and ministries. To
help maintain this unity, we have created resources to help you in the process.

Logo Request

CoG7 Logo and Brand Guidelines

In 2017, the Church of God (Seventh Day) released a new logo and brand. This rebranding effort was the first of its kind, designed to better reflect who we are and where we are going as a church and Conference. To better equip the churches and districts, the Conference developed a comprehensive guide to brand standards, explaining how and why these standards are used. Because our logo is trademarked, we have also created sub-brand logos for all our affiliated churches.

The Meaning Behind Our Logo

Our logo is more than a symbol to help identify churches and ministries as part of the General Conference.

The logo represents three things:

1. The harmony of grace and truth. Tilt your head to the left, and you see a dove’s wing representing being Spirit formed. Tilt your head to the right, and you see the pages of a Bible representing being Bible based. These two images, combined and pointed upward, signify the upward focus on Jesus.
2. The three colors and sections represent the three parts of our core identifying phrase: Christ Centered, Grace Oriented, and Sabbath Celebrating.
3. The three colors and sections also represent our organizational structure of local ministries, district ministries, and General Conference ministries. The circle denotes the spirit of trust and mutual submission.

Brand Resources

PERSONALIZED LOGOS, GRAPHICS, AND BANNERS

The Communications Department is available to personalize your logos and develop graphics for your social media needs, websites, livestreams, and other online platforms. All requests should be sent to cog7media@cog7.org and will be completed within 3–5 business days after the request has been sent.

ADDITIONAL INFORMATION

Here are some additional videos that can help you understand our brand and its uses.

What is Branding?

Our Brand and Seal